Often the first thing I notice when working with an entrepreneur is that they struggle to articulate a bold, compelling vision for how their business will impact the greatest number of people in a positive way. If they have thought about a vision for the business, it's often realistic, safe and tragically uninspired!
If you think launching a business is hard, wait till you've been trying to grow it or managing it for a few years. I promise you, you will need to be reminded why you are doing this! A bold, compelling vision empowers you to keep going, to continue to make the hard decisions and to do the things that make you feel uncomfortable because it's not really about you anyway.
I can't tell you how many times I have thought about giving up; then I remember that there are people waiting for me to step up, show up and help them get their business out there. I think about my vision for the world changed for the better by the bold entrepreneurs that I helped bring their businesses to life. That thinking stirs my soul...... and so I carry on.